Perplexity AI Proposes Merger with TikTok US
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Perplexity AI, an AI startup that saw its valuation skyrocket from $500 million to $9 billion in 2024, has made a significant bid to merge with TikTok's US operations. According to a CNBC report on January 19, the proposal was submitted to ByteDance, TikTok's parent company. The merger aims to create a new mega-entity combining Perplexity, TikTok US, and several financial backers. Under the proposed plan, ByteDance's existing investors would retain their stakes, while Perplexity would gain access to TikTok's extensive video platform. This merger is seen as a viable alternative to ByteDance's refusal to sell TikTok US outright, potentially bringing more video integration to Perplexity while satisfying ByteDance's shareholders.
